About us There is a beautiful sentence that impressed me when I saw it for the first time, “For you to see beauty here does not mean there is beauty in me. It means there is beauty rooted so deep within you, you can’t help but see it everywhere.” - by the poet Rupi Kaur. May our work on EGAO not only make you fresh and beautiful on the outside, but also on the inside for your body, heart and mind, including your wellbeing, that is good at finding and appreciating the diversified beauty around your wonderful life. Our mission is to enhance the natural beauty and confidence of individuals by offering high-quality, ethically sourced beauty products that promote self-expression and self-care. Currently we stock the highest standards of Japanese and Korean beauty products and cosmetics. We believe that everyone deserves to feel beautiful and empowered in their own skin. We strive to create a positive impact on both our customers and the environment. We are dedicated to continuously innovating and evolving our product line to meet the diverse needs and preferences of our customers while promoting inclusivity, authenticity, and sustainable beauty practices. Whether you visit one of our physical stores in Wellington Central or popping by our online beauty shop we at Egao are looking forward to making you smile.